It started on an ordinary evening. 

Our founder, Đorđe was sitting in his living room, Simba the Yorkshire curled up in his lap, when he poured himself a drink. Simba looked up at him, the way dogs do, waiting for something too.

That moment stuck with him. When it came to food, treats, rewards – there was always something to share with a dog. But a drink? Nothing. That small daily ritual – pouring yourself something, sitting down, unwinding – had no equivalent for the dog sitting right next to you.

So he set out to create one.

Four years of research and development followed, working alongside experts including the Faculty of Veterinary Medicine at the University of Belgrade, until King’s Choice became what it is today – the world’s first juice made specifically for dogs.

In May 2023, King’s Choice made its international debut at Zoomark in Bologna, Italy, where it was met with immediate interest from over 100 distributors across the Europe, Asia and the America’s.

The idea was simple from the start: dogs should get to share the moment too.