King’s Choice is the world’s first juice-format dietary supplement for dogs – a palatable liquid drink dogs actively seek out, delivering hydration, collagen, vitamins, and amino acids in one bottle.

It’s not a treat and not a snack. It’s a new consumption moment: something your dog enjoys the way you enjoy a good drink.

No. Chews, powders, capsules, and toppers exist, but no one has produced a liquid supplement format for dogs at scale. King’s Choice has no direct competitor in any market.

King’s Choice was developed in collaboration with the Faculty of Veterinary Medicine at the University of Belgrade. A palatability study confirms dogs readily accept it –  most take to it immediately, and those that don’t typically come around within a few days.

The production facility is HACCP certified and ISO 22000 compliant. Continuous in-house lab testing is standard practice.

The Health Series contains hydrolyzed beef collagen and vitamin D3 (bones and joints), B-complex vitamins B6, B12, and biotin (immunity, energy, coat quality), and essential amino acids leucine, isoleucine, and valine (muscle and overall vitality).

All flavors are sugar free. Full allergen labeling and nutritional breakdowns are available on request.

Both. The format is enjoyable, but the nutritional value is real;  collagen, B-complex vitamins, amino acids, all certified and vet-developed. Dogs naturally consume less water than their physiology requires, and up to 80% experience occasional mild dehydration. King’s Choice adds hydration alongside functional nutrition.

Not at all. Think of it the way we drink juice or a smoothie alongside water – it’s something to enjoy, not a substitute. Water stays. King’s Choice adds.

Serve it as a drink, mix it into food, or offer it as a reward. It works at home, after a walk, at a pet-friendly cafe. It fits into life wherever a dog goes.

Yes. The Health Series is formulated for all breeds and life stages and is classified as complementary food.

A palatability study by the Faculty of Veterinary Medicine confirms high acceptance. Most dogs take to it immediately, and the ones that don’t usually come around within a few days.

Three flavors in the Health Series: Raspberry (collagen-rich, a favorite for active dogs), Blueberry (antioxidant-rich, light and refreshing), and Pineapple (B-complex and amino acids, tropical and energizing).

King’s Choice is available through pet specialty retailers and select HoReCa locations (hotels, cafes, and pet-friendly venues). For distributor and retail inquiries, reach out at sales@kingschoice.com